About being inspired and inspiring others
We provide positioning strategy, service design and custom development services.
Based in Amsterdam, we are an interdisciplinary team with a track record of creating simple propositions to unlock complex challenges. Our strength lies in our culture and network: inventive, hardworking and learning continuously.
What we do
- Thoroughly understand business goals
- Propose practical solutions
- Develop and execute meticulously
How are you different than others in the minds of your customers and prospects? How will you communicate these differences in a way that increases sales?
What combination of people, process and technology is most effective for you? How do you put this place? How do you track and make improvements overtime?
What technology best supports your service design? What functions are best served with off-the-shelf solutions? What requires custom development? How do you achieve your roadmap?
Founder and Chief Executive
I've been fortunate to grow businesses for over twenty years. From developing and delivering on strategy as a city banker, analyst and then technology evangelist to now my own vision for catalysing good fortune.
View Rahzeb Choudhury's profile
I'm responsible for technology engagements. I consult and code to meet business goals. I'm clear and down to earth for business and technical audiences alike. As a full stack developer with a strong network of developers around me, I've chosen to focus on supporting our clients using the extensive Amazon Web Services Ecosystem.
View Vinod Sudharshan's profile
I lead our service design practice. I love to build, design and execute highly effective service operations. I’ve overseen campaigns for thousands of products and services, combining people, process and technology optimally.
View Karl Vassallo's profile
Marieke van Diepen
I mainly work on one of our own initiatives, a social enterprise called True Doors. Otherwise, I'm responsible for branding and design consultancy when needed for engagements. An artist by nature and schooling, I enjoy combining different techniques and media to create poetic designs.
View Marieke van Diepen's profile