How are you different than others in the minds of your customers and prospects? How will you communicate these differences in a way that increases engagement and sales?
Ideation and coaching
An ongoing conversation which starts with an ideation phase to work out how you can stand out better now and could outshine competitors in the future. The conversation continues with regular guidance as the situation evolves.
Naming and branding
A name that resonates and is easy to remember is a great starting point for helping you to stand out. Couple this with good branding - a look and feel to your communications material that is distinctive and creates the right impression - and you will have done your positioning a great service.
Expressing your positioning consistently well across all communications ensures your distinctive place in the market is continuously reinforced.
I've been fortunate to grow businesses for over twenty years. From developing and delivering on strategy as a city banker, analyst and then technology evangelist to now my own vision for catalysing good fortune.
I lead our service design practice. I love to build, design and execute highly effective service operations. I’ve overseen campaigns for thousands of products and services, combining people, process and technology optimally.
What combination of people, process and technology is most effective for your customer journey? How do you put this place? How do you track and make improvements over time?
A comprehensive review of the internal and/or external service experience (interaction with people, products, process and technology) to identify weaknesses and define prioritised actions for required improvements.
Data driven exercise to define / optimise processes to ensure experiences for customers that engender brand loyalty and improve profitability.
Tool selection and implementation
Start by gaining a thorough understanding of current and anticipated future needs before selecting / building / designing / configuring chosen tools. We have in-depth knowledge of a wide range of CRM, marketing automation platforms and CMS solutions.
What technology best supports your service design? What goals are best achieved with off-the-shelf solutions? What requires custom development? How do you achieve your roadmap?
If your technology stack has been in place for some time and there’s been no real effort at updating components, you'll likely benefit from a technology review to assess what you have now, the bottlenecks, and recommend a roadmap for improvement.
During this analytic task to define how a software solution(s) will meet an organisation’s needs we consider the business, functional, data, technical, implementation and operational requirements. The result is a detailed and actionable plan.
Django / Flask development
Custom python-based development using the open-source Django framework, with a focus on complex, database-driven websites. Custom python-based development using the open source Flask microframework for smaller sites.
Building websites using the open source python-based Wagtail Content Management System.
When you need a large document-oriented database designed to store, retrieve, and manage structured or semi-structured data.
Connecting off-the-shelf tools with each other and / or custom solutions.
I'm responsible for technology engagements. A seasoned full stack developer with a strong network of developers around me, I'm equally comfortable talking business needs as I am guiding a technical team. Although, my favourite thing is to build!