How are you different than others in the minds of your customers and prospects? How will you communicate these differences in a way that increases engagement and sales?
Ideation and coaching
In its most effective form this is an ongoing 'conversation' that starts with an ideation session to work out how you can stand out quickly and might outshine competitors in the future. The conversation then continues with regular guidance as the situation evolves. Adding practical ideas to continuously improve brand positioning. All work is documented as briefing notes, campaign programs or research / strategy reports.
Naming and branding
A name that resonates and is easy to remember is a great starting point for helping you to stand out. Couple this with good branding - a look and feel to your communications material that is distinctive and creates the desired impression - and you will have done your positioning a great service.
Expressing your positioning consistently well across all communications ensures your distinctive place in the market is continuously reinforced.
I've been fortunate to grow businesses for over twenty years. This has ranged from developing and delivering on strategy as a city banker, analyst and technology evangelist. Since 2014, we support a global client base in healthcare, technology, FMCG, professional services and non-profit sectors.
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