How are you different than others in the minds of your customers, community and prospects? How will you translate these differences into increased and sustainable engagement and sales?

Business Strategy

In its most effective form this is an ongoing 'conversation'. The starting point is an orientation and ideation session to take stock of the current situation and work out how your organisation can outperform competitors. The conversation continues with regular guidance as internal and external environments evolve. Our guidance can cover every facet of what is required to succeed. From leadership coaching, change management, culture change, sales and business development, communications strategy, resource management, process design, technology implementation to concept/product/service development.

Naming and Branding

A name that resonates and is easy to remember is a great starting point for helping you to stand out. Couple this with good branding - a look and feel to your communications material that is distinctive and creates the desired impression - and you will have done your positioning a great service.

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"To us person centred is a way of life. It's our way of thinking and doing things. It's about working as equal partners. It's about how we plan, develop and deliver our work."

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Selected Works

PCU Cover
Person Centred Universe

A focused strategy for competitive advantage to help create a better world for those affected by dementia.

Staying focused

This mentoring project connects professional theatre makers with youth in east Amsterdam.

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True Doors

True Doors are a tool for person centred dementia care. We turned this art project into a global social enterprise.

Open the door
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Branding and copywriting to position Crosslang, a language technology pioneer, as an industry leader.

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Mother Tongue Education

In-depth strategy and roadmap document arguing for mother tongue eduction to be a norm.

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TAUS artwork is instantly recognisable and totally memorable.

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Cooking workshops

Wholesome food and community for people with an Autistic Spectrum Disorder.

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Amada ZorgCollectief

Amada provide true person centred home care. A start-up by industry veterans, serving North Holland.

True person centred care
Zelfie Festival

Zelfie was a person centred education project where students envisioned, organised and ran a youth festival.

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Other Services

Service Design

What combination of people, process and technology is most effective for your organisation?

Be effective

What technology best supports your service design? How do you achieve your roadmap?

Be enabled

How do you ensure you are instantly recognisable? That you are memorable?

Be poetic